Photokina Chemicals recently organised a Europe tour to its dealers who have come with flying colours in a just concluded scheme.In all 32 people visited landmark locations in and around Europe in the nine days tour, which was enjoyed by everyone.

According to Mr Suryakant Mistry, whose Screenways was one of the successful dealers of Photokina, said the family feeling that developed between the company and the dealers was unbelievable.

Schemes of such nature are good because it helps both the company and the chain of dealers to work more effectively towards achieving the ultimate target.
Mr Jagdish Sheth, MD of Photokina, says it was awell planned strategy to benefit the dealers who sweat it out with competition all around. “Such schemes are so encouraging that one leads to another scheme and we are planning such innovative strategies to be ahead in market penetration and be the No 1 in our product range,” he added.