Last year witnessed remarkable shift by digital printers away from inks specified by their machine supplier to Color+, a new range from Sericol, the company says. Signalling its plan to be a more complete supplier to the digital sector, the company launched the Color+ range at Drupa 2004. It is a solvent-based, piezo drop-on-demand ink for roll-fed wide and super-wide format digital printers. Within such a short time, Color+ has become fastest growing ink product used in solvent-based inkjet machines.

Sericol is the world’s leading maker of screen printing inks. Selling in more than eighty countries around the world, the company has built over the last 50 years an enviable reputation for technical skill and innovation. Some ten years ago the company took a strategic decision to repeat its approach in the digital print sector.

The Color+ range has different formulations for the variety of makes of wide and super-wide format machines. Thanks to the expert service, each machine is individually converted to get the best out of it.

Sericol reduces any perceived risk involved by offering a guarantee that is unique. The company also rejects the cost-saving one-size-fits-all approach, preferring to tailor the range to each machine type to get the best performance it is capable of delivering.

Much of the success of Color+ lies in Sericol’s patented ‘Micro V’ dispersion technique, originally developed for UV inkjet systems. It offers the finest particle dispersion achieved by any solvent-based digital ink on the market. Consequently printheads clog less often and are easier to clear if they do, cutting downtime and waste. Presses can run faster, and the life of filters and printheads is longer. The Color+ warranty is that, correctly used, it will not cause damage to printheads.

At the heart of Sericol’s changeover process is a technical service package that includes support from trained engineers to ensure the printer is correctly set up. The Color+ range has different formulations for the variety of makes of wide and super-wide format machines. Each machine is individually converted to get the best out of it.
Already the ink system has over a third of the UK market and is the leading product range in South America. Color+ is the fastest growing product in UK, Eastern Europe as well as in the USA.
For further details visit www.sericol.com